GREETINGS FROM DAPHNE L HANNA
I AM
COPIOUS & SAVVY
DIRECTOR OF SALES | HOTEL LEADER | REVENUE DRIVER
POSITIVELY IMPACTFUL
HELPING TO PROTECT LIVES | ONE FAMILY AT A TIME
LET'S DIVE IN SHALL WE?
COPIOUS & SAVVY LLC.
I have many talents. Copious is an abundance of and Savvy is talent and intellect. Put them together I am: Copious & Savvy LLC.
Copious & Savvy LLC. is a Hospitality consulting company specializing in Sales, Training, Innovation, Travel and Event Planning. No Matter what you need
"Your Vision is our Passion"
DIRECTOR OF SALES | HOTEL LEADER | REVENUE DRIVER
I am a Hospitality specialist with over 30 years of experience under my belt. My brand experience includes Sheraton, Starwood Hotels, Marriott, Luxury Resorts, Hilton and IHG. I have worked in just about every capacity in a hotel and can truly say that I know how to “clean a room” and pride myself on not just being a hard worker but a smart and innovative one as well. I am genuine, loyal and thrive on results. I am a people person who establishes a professional working environment with the team and clients.
My operational experience gives me the edge in multi-tasking, meeting deadlines, managing staff, controlling budgets and producing positive results. This, coupled with my grassroots philosophy in sales, group Sales, SMERF, FIT's, National Accounts, Local Accounts, Travel Agents, OTA's, CMP's, Corporate Events, Professional and Collegiate Sports, Sales experience in the Tri-City market and proven record increasing revenues.
During my career, I was trained as a certified presenter, managed employees in surplus of 50 including managers, created and developed training manuals along with standards of operating procedures, presented and formulated budgets, managed 10 million dollar budgets, responsible for generating millions in revenues, motivated staff, instituted fundraising opportunities with staff to promote teamwork and moral, and a host of other responsibilities and achievements. Special mention should be given to several awards attained over the years such as the Arline Simpson Award, presented by the Meadowlands Chamber of Commerce & Convention Bureau of NJ and the first time ever awarded MVP Travel Planners Association of the NFL.
POSITIVELY IMPACTFUL
I grew up on the island of Freeport, Grand Bahama. I am the firstborn to Bishop Raymond and Evangelist Mattie Hanna. I enjoyed exploring the island as a child and attended schools such as Saint Vincent DE Paul's, Mary Star of the Sea, Bartlett Hill, Hawksbill High School and finally Freeport High School. After graduating from high school, I moved with my family to the United States to further my education and attended Palm Beach Community College and Florida Atlantic University (FAU). My constant involvements in church and high school functions prepared me for college and paved the way for my continued passion in organizing and helping the community. This was further demonstrated by participating in the following ventures: Student Government, President of the Black Student Association (BSA) and was appointed as Correspondence Secretary for the African American Student Association for the State of Florida. I was honored to receive awards and recognition for my involvement in the community by both the Student Government and the BSA.
My activities included partnering the Black Student Association with a community program called Today's Society Tomorrow’s Leaders of Delray Beach, Fl. Our outreach extended to underprivileged kids, which included distribution of meals, clothing, picnics and mentoring. While growing up on the Island, I can recall several quotes my parents would always recite "You are the head and not the tail" , "Be a leader and not a follower" and, last but not least "Always put God first" I attribute much of my success to my loving parents and belief in God. My passion and genuine desire to help others often expanded outside the realm of humans and, it was not strange for me to bring home a stray cat or wounded bird. All humor aside, my sense for helping others was instilled at an early age.
HELPING TO PROTECT LIVES | ONE FAMILY AT A TIME
It is always important for me to choose a career path that enables me to flourish in my passion and one of those ways is by helping people. As a State of New York Licensed Life Insurance Agent, I am able to help to provide financial protection for individual lives, one family at a time.
Learn more about ME
DAPHNE L HANNA
RESUME
DIRECTOR OF SALES | HOTEL LEADER | REVENUE DRIVER
CORE COMPETENCIES
• Sales Strategy • Contract Closing & Wins • Budgeting & Forecasting
• New Business Development • P&L Management • Cultivating Relationships
• High-Growth Strategies • Business Development
• Highly Collaborative • Career Coaching/Mentoring • Marketing Plans
CAREER AWARDS AND RECOGNITIONS
• Winner of “Arline Simpson” Leadership award, presented by the Greater Meadowlands Chamber and NJ CVB
• First Ever Winner of “MVP” award, presented by the Travel Planners Association of the NFL.
• Recognized in Hilton’s Winner Circle for exceeding sales in 2007.
• Received personalized recognition from J Graigory, Jimmy Kimmel’s producer, for professionalism from inquiry through execution.
• Recognized by Craig Glieber, Dallas Cowboys, Assistant Director of Operations for managing events smoothly, professionally with a high level of proficiency.
PROFESSIONAL EXPERIENCE
MARRIOTT - SPRINGHILL SUITES NEWARK INT’L AIRPORT SEPT 2019 – MARCH 2020
DIRECTOR OF SALES
• Created and executed all sales strategy initiatives and kept abreast of unique industry changes.
• Active executive team member; executing corporate strategies amongst departments, managers, and ownership.
• Analyzed property position and revised daily strategy which affected top line revenues.
• Uncovered new business and discovered various revenue streams which resulted in $100k in 1st month.
• Mentored and developed a senior group sales manager and a sales manager; while tracking individual
and team productivity.
• Determined rates and group sales strategies, through analyzing competitive data, demand analysis,
historical data and various segmentations.
HILTON EAST BRUNSWICK & SOMERSET JUNE 2018 - SEPT 2019
AREA SALES MANAGER
• Exceeded all individual sales goals by 250% in annual revenue.
• Oversaw sales efforts for 2 properties totaling 769 keys and 75k sq. ft of meeting space.
• Managed 2 sales coordinators, 2 sales coordinators, and indirectly managed convention services team.
• Achieved 100-150% of room revenue goals for both properties – Booked 75K within 1st week.
• Lead full cycle sales efforts and targeted untapped markets to grow client pipeline.
• Managed all SMERF, Government and Entertainment Clients; targeting key clients including: Church of God
with 1,200 regular attendees, Fred Astaire Dance Competition, Secret Service, FBI, and the Balloon Festival.
HILTON GARDEN INN ▪ NEW YORK TIMES SQUARE CENTRAL MAY 2016 - JUNE 2018
SENIOR SALES MANAGER
• On-site sales representative working as an extension to Regional Cluster Sales Office.
• Present on property initiatives, goals and activities in monthly ownership meetings.
• Captured over 100k in 1st month of employment.
• Analyzed monthly reports and continuously revamped goals and budgets to align with company expectations.
• In conjunction with Marketing team, created an effective marketing strategy to promote the hotel’s services.
• Designed sales presentations and brand marketing collateral, increasing brand awareness.
• Key clients included Bank of America, Pfizer, Ernst and Young, CUNY
SHERATON BROOKLYN NEW YORK HOTEL MARCH 2015 - MARCH 2016
SENIOR SALES MANAGER
• Responsible for selling Sheraton Brooklyn: 321 rooms, Aloft: 176 rooms, and Hotel Indigo: 123 rooms.
• Ended March 2016 with $3-million on the books; closed $1.8 with Sheraton and $1.2 with Aloft and Indigo.
• Captured over $1-million of revenue within first 90 days and $3-million in 9 months.
• Targeted Corporate and Entertainment groups which generated approximately $1.5 million in additional revenue.
• Acted as a Director of Sales in long-term absence.
• Prepared forecast reports, marketing budget, group booking pace report, star reports, and sales reports.
• Anticipated and identified issues and opportunities by forecasting and studying market trends.
HOLIDAY INN EXPRESS FIFTH AVENUE APRIL 2011 – FEB 2014
DIRECTOR OF SALES
• Grew local Corporate accounts revenue by 10%.
• Independently lead all sales strategies and managed a coordinator.
• Increased group market segments by 30% in occupancy and rate.
• Strategically priced and sold run of house rooms for $999/night on 2012 NYE.
HILTON HASBROUCK HEIGHTS
▪ SALES MANAGER FEB 2006 – APRIL 2011
INTERSTATE/SECAUCUS COURTYARD BY MARRIOTT OCT 2001- FEB 2006
ASSISTANT GENERAL MANAGER
▪ JUNE 2004 - FEB 2006
DIRECTOR OF SERVICES
▪ OCT 2001 - JUNE 2004
SHERATON / STARWOOD HOTELS
SEPT 1994 - AUG 2001
FRONT OFFICE MANAGER - FOUR POINTS BY SHERATON NEWARK ▪ JUNE 2000 – AUG 2001
RECEPTION MANAGER - SHERATON MEADOWLANDS HOTEL
▪ JULY 1998 – JUNE 2000
MANAGER-IN-TRAINING - SHERATON MEADOWLANDS HOTEL
▪ APRIL 1998 – JULY 1998
GROUP ROOMS COORDINATOR - SHERATON BAL HARBOR FLORIDA
▪ JULY 1996 – APRIL 1998
RESERVATIONS SUPERVISOR - SHERATON SUITES KEY WEST ▪ SEPT 1994 – JULY 1996
EDUCATION
Marriott International, Inc. ▪ Courtyard University ▪ Certificate in Corporate Standards and Ethics, Business Management, and Brand Immersion
NY State Licensed Life Insurance Agent
PROFESSIONAL AFFILIATION
▪ Chairperson for the Operation and Services Committee on the Tourism Advisory Board for the Meadowlands Chamber of Commerce and CVB of New Jersey.
▪ Member on the Education Committee for the Greater Hackensack Chamber.
Former Director of Events on Board of Directors for the Hospitality Sales & Marketing Industry NYC 2013-2014
TECHNICAL SKILLSET
Salesforce, C-vent, Delphi, Opera, Lanyon, ISAC, Hotelligence, Microsoft Office, G-Suite